Accueil » FMCG. The average consumer spend is higher online FMCG. The average consumer spend is higher online Through . Published on 23 December 2016 à 17h10 - Update on 10 May 2019 à 18h07 Resources According to a study conducted by Kantar Worldpanel of 500,000 consumers across three continents, online sales accounted for 4.4% of all Fast-Moving Consumer Goods sales (F.M.C.G.). In the 12 months to June 2016,…