Why South Korean beauty is more attractive than Brazilian

In South Korea’s beauty sector, mergers and acquisitions have accelerated over the summer of 2016, signalling strong confidence in country’s momentum as a beauty trendsetter…particularly for Chinese customers. According to Mr. Rambourg, Co-Head of Research at HSBC bank, “The appetite of Chinese consumers for all South Korean products has become stronger than ever. Korean pop culture is holding the same fascination for Chinese people as U.S.…