Generative AI : “Applications in the retail sector are unlimited for design, marketing and customer relations teams”

The start-up Booth.ai, an exhibitor at the Retail Big Show in January, is one of the first retail tech players to present a generative A.I. solution. Generative intelligence is an artificial intelligence capable of generating text and images, without knowledge of computer coding. It therefore also has a creative dimension (see box).

Product photos. Created in the U.S.A., the company Booth.ai generates, on the fly, product settings, in any setting and any type of scenario, via a simple text request. For new brands that create a website, this solution can accelerate the layout of online catalogues, quickly and cheaply. If a brand wants a product or service to be advertised against a mountain at sunrise, the A.I. generates a high-quality image. This helps accelerating design and production of high-quality catalogues and websites. In the furniture sector, this solution also allows customers to visualise a prospective home interior in an accurate and highly realistic way.…