Accueil » Ads.txt: which advertising providers do retailers work with? Ads.txt: which advertising providers do retailers work with? In our study of 100 e-commerce sites worldwide, mind Retail analysed the relationships between retailers' websites and marketplaces alongside service providers responsible for selling their advertising inventory in programmatic mode. E-retail media continues to grow at a significant rate 2 years after the pandemic. Online shopping and associated advertising are now a seamless fact of life for consumers. According to the latest GroupM report in September 2022, retail media is expected to reach US$101 billion in 2022 worldwide, up by 15% year-on-year. This segment accounted for 18% of global digital advertising revenue in 2021. Although the trend is growing, there remain few retailers who are involved in programmatic advertising sales. We read this as a sign of a relative maturity in the market. Out of a study of 100 e-commerce sites, only 22 offered an âads.txtâ file. Through Bleuenn Fequant et Sara Chaouki avec Aymeric Marolleau. Published on 02 November 2022 Ă 10h48 - Update on 07 November 2022 Ă 10h36 Resources To monetise their audience and add revenue from the sale of products or services, e-commerce websites are promoting online advertising. For Amazon, this business equates to about 6% of revenue. E-commerce retailers created their own advertising network to develop this revenue stream. Christophe Blot, Director of Commerce and Development at Cdiscount Advertising, told mind Retail : âWe were the first e-commerce site to monetize an audience and we have had our own integrated structure for almost 15 years.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Bleuenn Fequant et Sara Chaouki avec Aymeric Marolleau datae-commerceretail media Ă lire Retail Media: Galeries Lafayette and Rakuten leverage their data Yes Ad : marketing and commercial actions in a world without leaflets ? The Mulliez family association moves into retail media with Gamned! [Case Study] Mondelez uses retail media to win adult sales on Carrefourâs website Matthieu Guignard (MondelÄz International): "The market is not offering mature e-retail media K.P.I.s" Essentials SynthĂšse et historique de tous les contenus sur une thĂ©matique suivie en dĂ©tails par la rĂ©daction Les derniĂšres publications Cashback: a successful sales option to relieve pressure on spending A year of crisis: Retailers' initiatives to cope with the purchasing power drop Analyzes SynthĂšse et historique de tous les contenus sur une thĂ©matique suivie en dĂ©tails par la rĂ©daction Les derniĂšres publications âYes Adâ zones: in-store traffic takes a hit in Q1 2023 Reusable dishes: French anti-waste law constraining fast-food chains
