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Data
[E-commerce Barometer 2023] In most European countries, e-commerce returned to 2020 levels
Has the growth in e-commerce linked to Covid-19 been nothing more than a smokescreen? Where is the glass ceiling in the major Western European countries (France, Germany, UK, Netherlands, Switzerland, Italy and Spain) and by product category (food, fashion, household appliances and furniture)? The 3rd edition of the Mind Retail barometer, based on data from 7 national federations, explores these questions.
Analysis
[Case study] With Getinside, Total Energies tests a new acquisition lever for e-commerce parcels
The Wash carwash network (Total Energies) is one of the first companies to have tested an acquisition campaign with Getinside. This digital marketplace treats e-tailers' parcels as monetisable space to meet recruitment strategies. However, the retailer also encountered a drift that left post-campaign tracking with mixed results.
Analysis
Christel Delberghe, DG Eurocommerce: “With CSRD and sustainability due digilence, we are moving towards discriminatory regimes that disadvantages those who do things well”
Christel Delberghe, Managing Director of Eurocommerce, considers regulatory changes in the retail sector in 2024. These include Egalim 3 law and eco-score in fashion in France, but also at a European level, the CSRD, sustainability due digilence and regulation on payment times.
Analysis
[confidential] Gamestop relies on Yoobic to bring generative AI to the heart of stores
E-learning, internal chatbot, after-sales service... Eager to improve operational efficiency, video game retailer Gamestop is the first retailer to have tested Yoobic Neo, a new suite of tools powered by AI and generative AI. Here are the results.
Analysis
JC Penney department stores make it easier to swap shifts in bid to retain staff
In January 2023, JC Penney's Human Resources Director launched the "open shift market place" application in a bid to retain the group's 50,000 employees, against the backdrop of a tight employment market and structural staff turnover. This online platform facilitates the exchange of time slots and the allocation of overtime. Staff turnover has fallen by 20% as a result.
Analysis
Laurent Blanchard, Ingenico: “75% of CO2 emissions come from the use and life cycle of our terminals”
Laurent Blanchard, who took over Ingenico in Spring 2023 after a spell at Cegid, is driving the acceptance solutions specialist's new strategy. His roadmap gives pride of place to innovation and partnerships. mind Fintech met him in Madrid at Paytech 2024.
Analysis
[Case study] At Rue du commerce, vendors’ sales up 120% with Qashflo
Exclusively for mind Retail, Benjamin Guigue, Offer Director at Rue du Commerce, takes a step back on the implementation and integration of fintech services from Qashflo. In 2 years, these allowed sellers to stabilise an offering and boost sales thanks to renewed cash flow.
Analysis
[Analyze] The six major challenges facing retail in 2024
A few of the barriers for retail in 2024 include generative AI, retail media, decarbonisation and CSRD, omnichannel efficiency or social commerce. Retail, commercial property and retail tech sectors are all facing new pressures. What they all have in common is the need for efficiency and hyper-agility, against a backdrop of fluctuating demand and financing pressures. The challenge is to generate Ebitda to finance recovery plans (digital transformation and price cuts) and settle residual debt.
Analysis
One year before the expected roll-out of “Yes Ad”, what are the best promotional strategies?
With almost 18 months of experimentation of “Yes Ad” and a national launch expected in 2025, retailers have reviewed promotional and marketing plans over the past year. mind Retail interviewed Romain Roulleau (Kingfisher), Boris Kechida (Auchan Retail France), Henri-Noël Bouvet (Shopfully), Suzanne Guillon (Coca-Cola), Mathieu Lepoutre (Fifty-Five), Marie Ferry and Massi Mekla (Adot) to find out about best practice with digital leaflets.
Analysis
Black Friday 2023: French average online spending up by 15%
Although Black Friday for 2023 failed to attract new online shoppers, average online rose by 15% from 2022 in France. Data from Foxintelligence, which tracks the profiles and purchasing behaviour of e-shoppers, highlights the major trends of this event plus the best-performing categories in Europe and France. Beauty and small electrical appliances were the big winners in 2023.
Analysis
Inflation, retail sales, unemployment: 7 charts to understand the health of retail in Europe and the U.S.A.
On both sides of the Atlantic, the dynamics of the retail market are very different. Every month, mind Retail analyzes the macroeconomic indicators of the retail market, based on the latest data from Eurostat and the Census Bureau. In the USA and Europe, how is inflation evolving (December 23 data) and what is its impact on retail (November 23 data)? How is the employment market developing? Updated on 29 January 2024.
Analysis
[case study] How PepsiCo partnered with Uber Eats for retail media
Since September 2023, Uber Advertising, the international advertising network launched by Uber at the end of 2022, has been offering a retail media service based on the Uber Eats app, using Criteo's technology and commercial muscle. We look back at the first major campaign in France, run by PepsiCo to boost online sales.
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