Analyzes & Data

All our files, decryptions and case studies

Analysis

Charging for returns: pure players follow the lead of omnichannel retailers

Since spring 2022, H&M and Zara adopted a policy of charging for returns on online purchases, thus setting standards for standardisation of e-commerce market. Some pure-players are following this lead, marking a new evolution in this competitive market. mind Retail summarises the commercial policies of the main online fashion players in Europe and in the U.S.A.

Published on 27 January 2023
Data

Black Friday 2022 : the average online spending jumped by 20% in France

In France, the participation rate of online shoppers increased during Black Friday 2022, held this year on November 25. The data provided to mind Retail by Foxintelligence, which tracks e-shoppers' profiles and purchasing behavior, highlights that toys and high tech remained the big winners of the 2022 edition. They also highlight that more e-shoppers participated in that edition, with a higher average spending.

Published on 09 December 2022
Data

E-commerce Barometer 2022: European e-tailers close to the glass ceiling

For the 2nd edition of our European e-commerce barometer, mind Retail synthesised market data from the online retail federations and the players. This study includes 4 major categories - food, fashion, household appliances and furniture - as well as 7 countries: Germany, Italy, France, the Netherlands, the United Kingdom, Switzerland and Spain.
This illustrates the lead of the U.K. and the Netherlands over the Latin countries on the panel. We show that the glass ceiling will soon be reached in categories of specialised distribution.

Published on 28 November 2022
Analysis

Ads.txt: which advertising providers do retailers work with?

In our study of 100 e-commerce sites worldwide, mind Retail analysed the relationships between retailers' websites and marketplaces alongside service providers responsible for selling their advertising inventory in programmatic mode. E-retail media continues to grow at a significant rate 2 years after the pandemic. Online shopping and associated advertising are now a seamless fact of life for consumers. According to the latest GroupM report in September 2022, retail media is expected to reach US$101 billion in 2022 worldwide, up by 15% year-on-year. This segment accounted for 18% of global digital advertising revenue in 2021. Although the trend is growing, there remain few retailers who are involved in programmatic advertising sales. We read this as a sign of a relative maturity in the market. Out of a study of 100 e-commerce sites, only 22 offered an ‘ads.txt’ file.

Published on 02 November 2022
Data

[Barometer] Which are the world’s largest e-commerce sites in 2021?

In 2021, the combined revenues of the world's twelve largest e-commerce sites (see methodology) reached US$606 billion. While Amazon, JD.com and Alibaba dominate, Shein has recorded a 60% growth in 2021.

Published on 03 June 2022
Data

Legislative overview of ecological measures in Europe

While the economic model based on fossil fuels is changing, mind Retail compiled an overview of European legislation that supports transition to more sustainable retail.

Published on 03 June 2022
Data Free

[Data] Panorama of the traffic on France’s largest e-commerce sites in 2021

How has the traffic on the major French e-commerce sites evolved over the last two years? What is the behaviour of Internet users in terms of frequency and time spent? While
retailers are engaged in a profound transformation of their activities towards digital, retail media and the exploitation of data, Mind Media deciphers trends through a selection of 20
major players in online retail. A study carried out with data provided by Médiamétrie for Q3 and Q4 2021.

Published on 20 May 2022
Data Free

Amazon results. Online sales fall 3% in Q1

In Q1 2022, Amazon posted sales growth of 7.3%, driven by AWS, advertising and services around its marketplace of fulfillment and subscriptions.

Published on 17 May 2022
Data

Russia. Assessment of Western retailer exodus

Since the beginning of the war in Ukraine in late February 2022, at least 59 retailers have closed operations or left Russia. The data provided by Yale University is key announcements by companies operating in Russia. Decisions range from closure and withdrawl, suspension, downsizing, pausing investments, or maintaining current business. Mind Retail offers our analysis to help understand choices for retailers and online companies.

Published on 15 April 2022
Data Free

Study. Germans, French and British keen to buy and sell second-hand products

Based on the Cetelem quantitative study, Mind Retail presents a summary of consumer practices for second-hand products in 2021, and revenues generated for consumers.

Published on 01 April 2022
Data

[Amazon barometer] Summary of the key figures of 2021

To better understand the reasons for Amazon's slowing growth last year, mind Retail analysed revenue evolution by each part of the business, including online sales, third-party services, subscriptions, advertising and AWS. Here is our summary.

Published on 25 March 2022
Data

Commercial property: Overview of rental values in Europe

Looking at the retail property sector, the average rental values have been falling for two years. From the end of 2019 and the end of 2021, rents fell by 19% for malls and 16% in high streets. Whilst the bulk of decline is in 2020, these two formats are far from recovering growth in 2021. Last year, rental evolutions were still in the red, a sign of a continuing readjustment. On the basis of CBRE data, Mind Retail offers an overview of rental values in the 10 largest European countries, format by format.

Published on 15 March 2022