Are showrooms the future of retail ?

For some retailers, inventory should be invisible in stores transformed into showrooms. For others, “warehouse stores” with staff preparing online orders in the back-office are a smarter direction. In today’s omnichannel era, where should retailers stock inventory? What are the most profitable strategies ? Here is our survey on the 3.0 logistics.

Through . Published on 19 March 2018 à 19h03 - Update on 10 May 2019 à 17h15

In 2018, managing supply chain efficiently seems like squaring the circle. It seems impossible due to numerous competing pressures. Retailers need to deliver faster, to ship the right product to the right place (store, client home…) and at the right time. Retailers must streamline processes to avoid inefficient products sent between stores. Particularly, they must make their online business profitable. In that field, almost everything and its opposite factor co-exist, adding to the retailers’ puzzled mood. In the U.S.A., Rebecca Minkoff (accessories), Pirch and Dyson (household appliances) are drastically reducing in-store inventory. Some firms go even further, with showrooms dedicated to high-end products and sales advice. These include Warby Parker (eye glasses) and Bonobos (men’s fashion, 47 stores), which was purchased by Wal-Mart in June 2017 in a US$310-million deal without being profitable. “The zero-stock model generates rent savings because we operate smaller and unrestricted spaces,” said the Marketing Director of Bonobos’,…

This article is for subscribers only
Already have an account? Log in

You are not registered yet ?

Sign up for a free trial
free for 1 month

  • Online services : studies, analyses, databases and much more
  • Daily Briefing : latest news digest
  • Weekly letters