Accueil » Arteum: “Our marketplace will integrate the offer of international museums from 2023” Arteum: “Our marketplace will integrate the offer of international museums from 2023” Phygital, marketplace. With 20 stores in France and Italy, museum shop specialist Arteum is investing in digital services. How to address a new audience online when the offer is associated with a physical experience in a museum? What is the business model of these stores managed under concession? Bleuenn Féquant interviewed the C.E.O. Lorraine Dauchez. Through Bleuenn Fequant. Published on 01 August 2022 à 11h29 - Update on 21 October 2022 à 21h42 Resources … How was Arteum born? LD: In 2008, after spending 10 years at the Paris Opera, I wanted to participate in the democratisation of art and culture. I launched a concept store (under the Arteum banner) in shopping centres with an offer of artistic and cultural products at accessible prices.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Bleuenn Fequant Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?