Arteum: “Our marketplace will integrate the offer of international museums from 2023”
Phygital, marketplace. With 20 stores in France and Italy, museum shop specialist Arteum is investing in digital services. How to address a new audience online when the offer is associated with a physical experience in a museum? What is the business model of these stores managed under concession? Bleuenn Féquant interviewed the C.E.O. Lorraine Dauchez.