Arteum: “Our marketplace will integrate the offer of international museums from 2023”

Phygital, marketplace. With 20 stores in France and Italy, museum shop specialist Arteum is investing in digital services. How to address a new audience online when the offer is associated with a physical experience in a museum? What is the business model of these stores managed under concession? Bleuenn Féquant interviewed the C.E.O. Lorraine Dauchez.

Through Bleuenn Fequant. Published on 01 August 2022 à 11h29 - Update on 21 October 2022 à 21h42

How was Arteum born?

LD: In 2008, after spending 10 years at the Paris Opera, I wanted to participate in the democratisation of art and culture. I launched a concept store (under the Arteum banner) in shopping centres with an offer of artistic and cultural products at accessible prices.…

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