Accueil » “At Maty, our customers can pay with the PayWish application: it’s a small revolution” “At Maty, our customers can pay with the PayWish application: it’s a small revolution” Enabling customers to pay quickly and simply, without investing in new Eftpos terminals, while controlling the technical and financial risks. These are the objectives of the jeweller Maty, which has made innovation in payment methods a new trademark. The French SME is currently testing the PayWish application, deployed by Market Pay in 5 stores. François Guilluy, Financial Director, explains why. Through . Published on 18 July 2022 à 10h44 - Update on 21 October 2022 à 21h38 Resources Written by Regine Eveno and published on 13 July 2022 … Please can you present the Maty retail company? François Guilluy: Founded in 1951, Maty, a manufacturer and distributor of jewellery and watches, first developed in mail-ordering system. It is part of the family-owned Gemafi group (2021 turnover of €120 million) and has 425 employees.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?