Free Reconciling e-commerce and stores: what are the best practices of phygital? In terms of omnichannel and phygital retail, winners are rare. How do you bring a Web offer into the physical store? What can DNVB and ONVB teach traditional retailers? Is omnichannel a way to bring customers back to a store? Is the extension of the offer (e-commerce, marketplace) essential to gain market share? As traffic in specialized stores shrinks, mind Retail offers an overview of good practices to encourage conversion of enquiry to sale.