Accueil » B2B: Ikea, Home Depot and Lowe’s strengthen their loyalty programmes for professionals B2B: Ikea, Home Depot and Lowe’s strengthen their loyalty programmes for professionals Since the beginning of the year, brands in the home and D.I.Y. sectors have launched and enhanced loyalty schemes for B2B customers. What are the different offers? An overview of the initiatives. Through Bleuenn Fequant. Published on 22 May 2023 à 12h43 - Update on 23 May 2023 à 10h47 Resources Following in the footsteps of ManoMano (In 2021, 20% of GMV came from business customers), Ikea announced on April 26, the expansion of a new loyalty programme for B2B customers in the USA,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Bleuenn Fequant DIYLoyalty À lire DIY : The Home Depot saves margin in 2022, despite a weak housing market in the US Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Cashback: a successful sales option to relieve pressure on spending A year of crisis: Retailers' initiatives to cope with the purchasing power drop Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications ‘Yes Ad’ zones: in-store traffic takes a hit in Q1 2023 Reusable dishes: French anti-waste law constraining fast-food chains
