Accueil » B2B: Ikea, Home Depot and Lowe’s strengthen their loyalty programmes for professionals B2B: Ikea, Home Depot and Lowe’s strengthen their loyalty programmes for professionals Since the beginning of the year, brands in the home and D.I.Y. sectors have launched and enhanced loyalty schemes for B2B customers. What are the different offers? An overview of the initiatives. Through Bleuenn Fequant. Published on 22 May 2023 à 12h43 - Update on 23 May 2023 à 10h47 Resources Following in the footsteps of ManoMano (In 2021, 20% of GMV came from business customers), Ikea announced on April 26, the expansion of a new loyalty programme for B2B customers in the USA,… Bleuenn Fequant DIYLoyalty À lire DIY : The Home Depot saves margin in 2022, despite a weak housing market in the US
