Accueil » Back Market. “In 16 markets, our main challenge is to ensure that supply keeps pace with demand” Back Market. “In 16 markets, our main challenge is to ensure that supply keeps pace with demand” Only six months after previous fundraising, the second-hand marketplace Back Market (specialising in electrical products), raised €450 million and reached a valuation of €5.1 billion. George Yates, Head of Strategic Partnerships at Backmarket, explains strategic guidelines Through Sophie Baqué. Published on 04 February 2022 à 17h43 - Update on 17 November 2022 à 10h46 Resources Back Market has recorded US$ 1.5 billion in run rate revenues in 3 years. Can you describe the business model? George Yates: Founded in 2014, Back Market is a digital marketplace that specialises in refurbished electrical products. The inventory comes from merchants who refurbish products. Back Market does not buy products. We select quality merchants, according to precise K.P.I.s, which include specialist electrical refurbishment and a guaranteed quality.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Sophie Baqué Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?