Banyan wants to bridge the first-party data gap between retailers and fintechs

The American company Banyan is developing a platform that enables retailers to feed their purchase data to financial players, in order to enrich services and applications through dedicated integrations. We met C.E.O. Jehan Luth.

Through Antoine Duroyon et Sophie Baqué. Published on 04 November 2022 à 11h14 - Update on 17 November 2022 à 10h38

Founded in 2019 in the U.S.A., the technology company Banyan is pursuing an atypical objective. It aims to seamlessly connect American retailers to banks and fintechs, feeding the latter with transactional data from store and Web customers, and enrich their services.

Indeed, retailers have a huge amount of customer data,…

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