Accueil » Banyan wants to bridge the first-party data gap between retailers and fintechs Banyan wants to bridge the first-party data gap between retailers and fintechs The American company Banyan is developing a platform that enables retailers to feed their purchase data to financial players, in order to enrich services and applications through dedicated integrations. We met C.E.O. Jehan Luth. Through Antoine Duroyon et Sophie Baqué. Published on 04 November 2022 à 11h14 - Update on 17 November 2022 à 10h38 Resources Founded in 2019 in the U.S.A., the technology company Banyan is pursuing an atypical objective. It aims to seamlessly connect American retailers to banks and fintechs, feeding the latter with transactional data from store and Web customers, and enrich their services. Indeed, retailers have a huge amount of customer data,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Antoine Duroyon et Sophie Baqué À lire Bricoman : just launched, payment by bank transfer takes off in stores Customer loyalty: Payment data at the service of customer knowledge Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?