Beauty. Yves Rocher pushes digital boundaries

From partnerships with marketplaces, focus on e-commerce growth, acceleration in social selling to considerations for physical stores, Yves Rocher is reviewing fundamentals. Mind Retail shares the 2020 business results for the brand, and explores the challenges.

Through . Published on 16 April 2021 à 17h42 - Update on 06 January 2022 à 14h11

For Europe and international sales, the Yves Rocher cosmetics retailer (with fully-owned subsidiaries in 25 countries) is continuing transformation to a digital business. Sales were significantly disrupted in 2020, but a robust trading model built around channels ensured stability. “Our specificity at Yves Rocher is that we have always been omnichannel,” said Alexandre Rubin, Chief Executive Officer of Yves Rocher in France. “We have a well-established omnichannel D.N.A., based on a mail order, physical stores and strong e-commerce. We allow each country to select and run their own partners and channels. We don’t have a rigid rule that says “deploy the same model everywhere”. In 2020, store closures due to Covid-19 caused great difficulty,…

This article is for subscribers only
Already have an account? Log in

You are not registered yet ?

Sign up for a free trial
free for 1 month

  • Online services : studies, analyses, databases and much more
  • Daily Briefing : latest news digest
  • Weekly letters