Accueil » [Case Study] Mondelez uses retail media to win adult sales on Carrefour’s website [Case Study] Mondelez uses retail media to win adult sales on Carrefour’s website Covid-19 restrictions increased visitors aged over 55 to food websites. Based on this observation, the Mondelēz Group used Criteo's technology embedded with the Carrefour’s website to increase brand awareness and win sales from these new customers. Through . Published on 25 March 2022 à 16h04 - Update on 21 October 2022 à 21h32 Resources Context. As an effect of the Covid-19 crisis, visitors aged over 55 increased on food e-commerce websites. “We have seen an unprecedented influx of adults, particularly in the drive-through universe, whereas until that point our main target was families,” confirms Stephanie Hilaire, Head of e-commerce at Mondelēz International. According to the brand, adults over 55 prefer products such as LU or Chamonix.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
