Accueil » Case study: The numerical assessment of We Play Circular by Decathlon Case study: The numerical assessment of We Play Circular by Decathlon Decathlon has set up We Play Circular, a monthly subscription allowing customers to use the whole range of a store. Luc Teerlinck, founder of the system, gives an update on the results obtained during the test carried out in Belgium. Next step: the launch of a 2nd phase with 2,000 customers. Through Sophie Baqué. Published on 29 April 2022 à 14h04 - Update on 10 March 2023 à 13h16 Resources … The background. Committed to reducing a carbon footprint, the Decathlon Group has set out to transform its model. With “We Play Circular”, it tested a more sustainable model, linked to the economy of use. … The system. For 8 months, from March to November 2021, the “We Play Circular” test was in stores of Brussels and Antwerp. The idea was to offer families a subscription to Decathlon for €20 to €80 per month and to use all types of sports equipment like soccer shoes,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Sophie Baqué Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?