[Amazon Results] At nearly US$10 billion, advertising outpaces subscriptions for US giant For the first time, Amazon's advertising revenue exceeded subscriptions revenue in Q3 2022. The services to third-party merchants, the second largest business unit, and AWS remained very dynamic : they generated altogether almost US$9 billion in additional revenue in Q3. Online sales, as Amazon's largest business, returned to growth in Q3 2022 after three quarters of decline.
Ads.txt: which advertising providers do retailers work with? In our study of 100 e-commerce sites worldwide, mind Retail analysed the relationships between retailers' websites and marketplaces alongside service providers responsible for selling their advertising inventory in programmatic mode. E-retail media continues to grow at a significant rate 2 years after the pandemic. Online shopping and associated advertising are now a seamless fact of life for consumers. According to the latest GroupM report in September 2022, retail media is expected to reach US$101 billion in 2022 worldwide, up by 15% year-on-year. This segment accounted for 18% of global digital advertising revenue in 2021. Although the trend is growing, there remain few retailers who are involved in programmatic advertising sales. We read this as a sign of a relative maturity in the market. Out of a study of 100 e-commerce sites, only 22 offered an ‘ads.txt’ file.
Free Reconciling e-commerce and stores: what are the best practices of phygital? In terms of omnichannel and phygital retail, winners are rare. How do you bring a Web offer into the physical store? What can DNVB and ONVB teach traditional retailers? Is omnichannel a way to bring customers back to a store? Is the extension of the offer (e-commerce, marketplace) essential to gain market share? As traffic in specialized stores shrinks, mind Retail offers an overview of good practices to encourage conversion of enquiry to sale.
Inflation : Specialized retail “shunned” by U.S. and European consumers Unemployment rate, inflation, housing sales... In the U.S.A., retail sales remain steady, unlike in the Eurozone. While food retail has been in the red since January 2022, non-food retail has also been in decline for the past 2 months.
Metaverse. An overview of retailers’ initiatives How are the main retailers approaching the metaverse market? What are the strategies adopted by luxury, fashion and grocery brands? mind Retail interpreted activities of 23 major retailers and identified 4 major forms of investments.
The carbon footprint of stores is twice as large as e-commerce According to EuroCommerce, 94% of the Dutch, 82% of the Germans and 82% of the French bought online in 2021. The volume of deliveries is exploding, as are the associated CO2 emissions. Should consumers, most of whom are aware of the climate emergency but are also inclined towards greater omnichannel convenience, give up one for the other? How can e-tailers reduce their ecological footprint?
[Amazon Results] Amazon caught by rising inflation and end of Covid In Q2 2022, Amazon's total revenue fell by 4.6% year-on-year. After falling 3% in Q1 2022, online sales fell another 0.5%.
Free Yes Ad : marketing and commercial actions in a world without leaflets ? If the subject of zero leaflets is not new in the retail sector, it depends on the ambition and freedom of each company. In 2022, inflation, environmental and legal constraints have created an explosive landscape for paper leaflets, the n°1 marketing expense at grocery retailers. Many retailers have switched to digital leaflets, whilst others waited that the “Yes Ad” stickers become compulsory. What are the alternatives to paper leaflets, and their promotional value? How can retailers comply with regulations whilst preserving value during a customer experience? mind Retail reviewed the options to help readers understand these crucial issues.
[Data] The state of the quick commerce market in France What is the size of the quick commerce market in France? Why is it no longer growing? The data provided to mind Retail by IRI and Fox Intelligence highlight the main trends in this market in the first half of 2022, and its trajectory.
[Barometer] Financial indicators of the 10 largest global food retailers How has the financial health of the 10 largest global food retailers changed since 2017? How did Target manage to climb to 19% of online sales, when Carrefour is only 4%? How do Ahold Delhaize and Target manage to combine online sales growth with profitability? Find out in our analysis what key financial indicators say about the business models of Walmart, Costco, Aldi, Lidl, Kroger, Target, Ahold Delhaize, Carrefour, Aeon and Albertsons.
