Chanel, Hermès, Audemars Piguet: how to preserve customer experience when demand peaks?

Through Bleuenn Fequant. Published on 20 June 2022 à 10h17 - Update on 21 October 2022 à 21h32

In Asia and in the USA, luxury retailers record strong demand and excessive traffic in their stores. As a result, Chanel has decided to open stores dedicated to premium customers by 2023 to protect them from store saturation.…