China buys into Parisian chic

Through . Published on 23 May 2017 à 20h22 - Update on 10 May 2019 à 17h47

Combining luxury codes with fast creation cycles, inspired by the fast fashion giants such as Zara and H&M is the strategy of SMCP accessible luxury retailer, which owns Sandro, Maje and Claudie Pierlot stores. In 2016, sales of SMCP reached €786 million,…