Accueil » China buys into Parisian chic China buys into Parisian chic Through . Published on 23 May 2017 à 20h22 - Update on 10 May 2019 à 17h47 Resources Combining luxury codes with fast creation cycles, inspired by the fast fashion giants such as Zara and H&M is the strategy of SMCP accessible luxury retailer, which owns Sandro, Maje and Claudie Pierlot stores. In 2016, sales of SMCP reached €786 million,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?