China. Starbucks concentrates openings in smaller towns

Through Bleuenn Fequant. Published on 10 February 2023 à 11h05 - Update on 10 February 2023 à 12h17

Despite declining sales, Starbucks continues to heavily invest in China. Last year, Starbucks (2022 turnover of US$32.25 billion, up by 11%) opened 724 stores in the country,…

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