Accueil » China. Starbucks concentrates openings in smaller towns China. Starbucks concentrates openings in smaller towns Through Bleuenn Fequant. Published on 10 February 2023 à 11h05 - Update on 10 February 2023 à 12h17 Resources Despite declining sales, Starbucks continues to heavily invest in China. Last year, Starbucks (2022 turnover of US$32.25 billion, up by 11%) opened 724 stores in the country,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Bleuenn Fequant expansion À lire India. Starbucks opens a Reserve flagship in Mumbai Beijing. Starbucks launches a cultural store concept China. Starbucks is aiming for 600 openings in 2021 Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?