Accueil » China. Starbucks is aiming for 600 openings in 2021 China. Starbucks is aiming for 600 openings in 2021 Through Bleuenn Fequant. Published on 22 January 2021 à 11h58 - Update on 10 February 2023 à 12h09 Resources Starbucks (33,000 locations worldwide) is planning 600 openings in China in 2021. It will focus in particular on “walk-thru” locations, which allow customers to collect their orders after placing them online via their smartphone. “Digital innovations launched in China throughout 2020, such as our mini WeChat programme, our enhanced loyalty programme and our partnership with Alibaba, have fuelled customer engagement and strong growth of Starbucks Rewards members,” said Kevin Johnson, Starbucks’ C.E.O. of the Group. Bleuenn Fequant Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
