Accueil » China. The triumph of ‘New Retail’ China. The triumph of ‘New Retail’ Exciting and frightening, ‘New retail’ is everywhere in Shanghai. Alongside the C.I.R.I.S. conference, Global Retail News met the Vice Presidents of Alibaba at their Hangzhou HQ, together with an array of well-established retailers. We explored how ‘New Retail’ may be infused among traditional retailers and why such technological e-giants are so interested in brick & mortar. Through . Published on 21 May 2019 à 10h03 - Update on 22 May 2019 à 16h52 Resources In China, the so-called ‘New Retail’ sector is organised around two behemoths. These are Alibaba in Hangzhou and rival Tencent in Shenzhen, the local Silicon Valley. Altogether, they control 75% of China’s total e-commerce market, and 86% if we include China’s B2C online retail market. Such groups are unrivalled in the Western world. These are also the fastest companies in retail to multiply by alliances and partnerships. Faced with such agility, it seems that Facebook, Amazon and Google have missed an opportunity. “Creating a similar equivalent of Tencent or Alibaba would mean merging Amazon and Facebook, but it would still be uncomplete compared to these Chinese players”, said Marcos Gouvea de Souza at the C.I.R.I.S. conference during late April in Shanghai. On one hand, these two companies are expanding investments in ‘brick &… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Trends in 2023 for transformation of the retail market E-retail media: a market in the process of a formal structure Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?