China. Which retailers bet on Pinduoduo, and why?

As e-commerce is very advanced in China with platforms such as Alibaba, JD and WeChat, other online operations are recording fair growth. This is the case of the fast-growing Pinduoduo (PDD), which combines destocking and bundling but remains surprisingly little known in Europe and the U.S. Controlled by Tencent with a 18% stake, PDD posted revenue of US$1.9 billion (+ 652%) in 2018 and a Gross Merchandise Value of US$69 billion.…