Accueil » CHINESE FAILURES : WHAT WENT WRONG FOR RETAILERS? CHINESE FAILURES : WHAT WENT WRONG FOR RETAILERS? In 2016, several foreign retailers closed operations in China, where the retail market is increasingly mature and competitive. What did not work? Between e-commerce business, building flagships or covering the country, which type of investments should be a priority for retailers? Through . Published on 17 January 2017 à 15h13 - Update on 10 May 2019 à 18h05 Resources As we rush into 2017, it’s hard to tell if China is still an emerging market or not. According to the research firm eMarketer, China is expected to become the world’s largest retail market by sales in 2016, ahead of the U.S.A. for the first time. This equates to US$4,890 billion in annual sales in China versus US$4,820 billion in the U.S.A.“In China, retail sales have outpaced the US$4,500 billion threshold and increased by 10.7% last year,” said Daniel Zhang, C.E.O. of Alibaba Group. The National Bureau of Statistics recorded an annual growth of 10.4% in retail sales during the period from January to November 2016.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?