Accueil » Chinese giants Tencent and Anta invest in Amer Sports Chinese giants Tencent and Anta invest in Amer Sports Through . Published on 15 February 2019 à 10h41 - Update on 10 May 2019 à 16h18 Resources Ahead of Beijing’s Olympic Games in 2022, China’s biggest sports retailer Anta signed a €4.6 billion deal to buy the Finnish group Amer Sports. The firm specialises in winter sports equipment like Salomon and Atomic skis or Wilson rackets and operates an array of stores.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Fashion: which second-hand models are the most profitable at retailers? Charging for returns: pure players follow the lead of omnichannel retailers