[Confidential] In 2022, King Jouet recorded only €150,000 in retail media revenue

Through Sophie Baqué. Published on 24 April 2023 à 11h18 - Update on 12 May 2023 à 17h38

Having initiating retail media in 2020 with Criteo, King Jouet (330 stores in France, Switzerland and Benelux, steady turnover of €412 million in 2022) the firm shared results.…