Accueil » Coty, Estée Lauder, L’Oréal: China at the heart of the strategy Coty, Estée Lauder, L’Oréal: China at the heart of the strategy Cosmetics giants have accelerated their investments and development for the Chinese market in 2022, including new outlets and building innovation centres. We consider the main strategies. Through Bleuenn Fequant. Published on 09 May 2023 à 10h36 - Update on 09 May 2023 à 11h47 Resources With 60% of consumers spending between €28 and €140 per month in 2021 according to Business France, the beauty market in China is very attractive. According to Euromonitor, this will grow by 5% to reach US$98 billion in 2023.… Bleuenn Fequant beautyexpansion À lire Weakened in the U.S.A., L’Occitane continues to advance in Asia Galeries Lafayette: New impetus in China, concern for the 25 French stores in provinces
