Customer relations and loyalty: what are the new CRM levers?

Retailers are facing more restricted customer data, increased need for personalisation and customization plus rising costs of digital projects like SEO, customer acquisition and advertising. In 2022, the marketing departments of retailers, preparing for a world without third-party cookies, will have to make delicate decisions about investments to retain omnichannel customers and continue to win more business. What is the impact of GDPR constraints on customer relations and the value chain? How can these be navigated to accurately measure marketing and promotion campaigns? What are best practices for recruitment and loyalty?

Through . Published on 17 May 2022 à 15h01 - Update on 14 October 2022 à 10h30
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