Black Friday 2022 : the average online spending jumped by 20% in France

In France, the participation rate of online shoppers increased during Black Friday 2022, held this year on November 25. The data provided to mind Retail by Foxintelligence, which tracks e-shoppers' profiles and purchasing behavior, highlights that toys and high tech remained the big winners of the 2022 edition. They also highlight that more e-shoppers participated in that edition, with a higher average spending.

Through Sara Chaouki et Bleuenn Fequant. Published on 09 December 2022 à 17h54 - Update on 12 December 2022 à 13h53

A year ago in France, the share of online shoppers who spent during Black Friday was the lowest in the last 5 years.…

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