Study. Germans, French and British keen to buy and sell second-hand products

Based on the Cetelem quantitative study, Mind Retail presents a summary of consumer practices for second-hand products in 2021, and revenues generated for consumers.

Through Sophie Baqué. Published on 01 April 2022 à 12h38 - Update on 23 October 2022 à 12h09

According to Cetelem, with a quantitative survey of 15,800 people in November 2021 over 17 European countries, Germany and France are the two nations with the highest number of second-hand consumers.

In the past year, on average, 62% of Europeans say they have sold second-hand goods. Among the 18-34-year-olds, this figure is as high as 77%, and among 35-49-year-olds it reaches 66%. On a monthly basis, 24% of Europeans sell second-hand goods several times a month. Only 38% of respondents say they never sell second-hand products. An interesting figure is that 70% of respondents are willing to pay more if reparability and durability ratings are included on second hand products.

Declared practices 18-34 group for second-hand consumption

(Source: Cetelem, November 2021)

For Europeans adept of second-hand consumption, they earn an average of €77 per month reselling such products. Behind this figure, there are several disparities. The first is geographical. Whilst Hungarians, Czechs and Slovaks earn less than €40 per month, this sum is almost tripled for Germans and British, at €115. The disparity is also generational. Whilst under-35s earn €103 per month from second-hand products, the over-50s struggle to generate €42 in additional income. Finally, a third disparity is linked to gender. Men are almost twice as much consumers and sellers as women (€98 vs €58).

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