Accueil » Decathlon overdue in China Decathlon overdue in China Through . Published on 18 March 2019 à 11h21 - Update on 10 May 2019 à 16h13 Resources The world’s largest sporting goods retailer Decathlon reduced Chinese expansion by 50% in 2018. Sales volumes fell amidst an otherwise very dynamic Chinese sporting goods market. The Group opened 28 stores in 2018 (compared to 52 units one year earlier), ending the year with a total of 294 stores. China remains the 2nd largest market by store number after the domestic French market.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
