Department stores. Rinascente goes into e-commerce
As part of the Thai Central Group, the Italian Rinascente ‘store’ is a 10th unit, but actually a website exclusively devoted to e-commerce. At the launch scheduled for mid-June in Italy, the service will offer 15,000 products from 650 brands split into different segments, ranging from fashion, accessories & beauty to food and design. In line with the omnichannel strategy developed by Central Group, the physical department stores work in synergy with the digital platform. In particular, the Milan flagship in Piazza Duomo will serve as a logistical warehouse for product shipment as picked and packed by a dedicated team.