Digital to the rescue of department stores

Department stores, which are particularly exposed to the crisis, deployed unprecedented digital initiatives last year. Meeting with Selvane du Ménil, C.E.O. of the International Association of Department Stores.

Through . Published on 21 January 2021 à 16h09 - Update on 21 January 2021 à 16h09

G.R.N.: Please introduce the scope of I.A.D.S. 

Selvane du Ménil: I.A.D.S. is a think-tank serving department stores’ management. We bring together 12 global department store giants, including Galeries Lafayette, Manor in Switzerland, El Corte Inglés in Spain, Breuninger in Germany, Falabella in Chile and SM in the Philippines. The combined annual turnover of our members exceeds €31 billion via 490 department stores and 233,000 staff. Our mission is to promote co-operation and identify increased efficiency by sharing best practices, key market insights and through dedicated workshops (category management, private labels). As retailers are often family-owned, they are not subject to the same constraints as those owned by investors or by pension funds.

After having targeted Chinese tour operators, department stores now need to talk to local customers. It’s a 180° turn……