Do-It-yourself. ManoMano doesn’t say no to an IPO.
The D.I.Y. pure player doubled overall business volume in 2020 (€1.2 billion) and says open to the idea of an IPO. The Group ended the year with 7 million active monthly customers, increasing by 100%. There are 50 million unique customer visits per month, a rise of 70%. The business sells 10 million products, compared with around 50,000 for major offline competitors such as Kingfisher or Adeo. Already profitable with a B-2-C offer, ManoMano expanded into a B-2-B offer via the ManoManoPro application launched last year. Germany is the main growth driver : business volume has doubled, reaching €113 million in 2020, with €105 million from the U.K. “The European B-2-C D.I.Y. market will grow by 14% this year for physical retail and by 26% for online,” the Group said in a press release. Alongside a 5% market share in France, Germany (D.I.Y. market of €82 billion) and the U.K. (D.I.Y. market of €50 billion) are priorities for 2021. The business expects to open new warehouses in all its European markets.