E-commerce: Macy’s and Darty outsource search engine to Google

Google continues to move towards e-commerce. At the 1-to-1 trade fair in Monaco, the group announced that the search engine would be made available to European online retailers.

Through . Published on 25 March 2022 à 13h17 - Update on 25 March 2022 à 13h17

Google (turnover of US$258 billion in 2021, net margin of US$76 billion, i.e., 30% of sales) is now making the search engine technology available to all online retailers, directly on their websites. “With this offer, called Cloud Retail Search, you have the Google search engine on your own website,”…