Accueil » Eco-responsible: an expensive imperative but a risky transition Eco-responsible: an expensive imperative but a risky transition Lockdown has accelerated awareness of dangerous climate change among consumers. How to respond to this concern, to show credibility without being accused of greenwashing, while reinventing one’s business model. This is what is at stake for retailers. Through . Published on 05 October 2020 à 10h23 - Update on 14 October 2022 à 10h32 Resources Have we all become more virtuous, more concerned about our Blue Planet, which looks pale with its hole in the ozone or the melting of both ice caps? Apparently so. The anger of the younger generation, carried by Greta Thunberg, the icon of the fight against climate change, had already paved the way. The Covid-19 crisis combined globalisation and a health crisis to change mentalities on a global scale. In any case, there are countless studies, surveys and statements as proof. In July, Cap Gemini Research questioned 7,500 consumers worldwide and 750 business leaders.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications E-retail media: a market in the process of a formal structure Pre-orders, on-demand manufacturing, planning are all innovations in a supply chain Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Ads.txt: which advertising providers do retailers work with?