Eight direct-to-consumers U.S. brands to keep an eye on

As we attended the NRF Big Show last month in New-York, the appetite of Internet-first brands* for physical retail particularly struck us. As it is more cost effective to win customers offline than online, we’ve selected some promising new generation retailers.

In the fashion sector, Untuckit (50 U.S. stores in late 2018) sells men’s shirts designed to be worn untucked. The founders created the business following a long search for a dress shirt that wasn’t too big or baggy. The range has since expanded to include sweaters, polos,…