Essentials

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  Essential

  Trends in 2023 for transformation of the retail market

  After 2 years of accelerating e-commerce followed by 2022 as a year of energy and inflation crisis, plus a summer of climate emergency, the context for 2023 is uncertain. Retailers are caught between falling consumption, rising costs and the end of cheap cash. Shareholders must be convinced to continue investing in expensive digital transformation. The...

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  E-retail media: a market in the process of a formal structure

  Booming since the Covid-19 pandemic, the development of advertising on e-commerce sites is accelerating in Europe and worldwide. Players are now organising the supply, demand and tools to make it a source of additional revenue for retailers and a growing advertising lever for advertisers seeking sales. We provide an overview of the new challenges in...

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  Pre-orders, on-demand manufacturing, planning are all innovations in a supply chain

  Eco-responsibility, control of unsold goods and cautious investment are all part of a supply chain as the linchpin of retail. However, as the core of issues includes rising costs, geopolitical tensions and falling consumption, supply must become increasingly flexible. Growing uncertainties, both upstream and downstream, impose an increased need for more efficient transformation for more profitable omnichannel and environmental performance....

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  Essential Free

  Quick commerce and new online players. What is a value proposition and challenges for brands?

  In the highly competitive sector of food delivery, FMCG manufacturers are increasingly interested in the quick commerce market. They are betting that some of them will survive and have entered a “test & learn” mode. This market questions them all the more, as Gorillas, Deliveroo and Uber Eats are now actively developing advertising offers, to...

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  How to decarbonise retail?

  While the regulatory context has changed significantly over the past year (Fashion Act in the USA, AGEC law in France), the issue of fossil fuels combined with recent inflation (energy, raw materials) hit traditional players. Retailers are embarking on a necessary decarbonisation. Products and supply chains responsible for CO2 emissions are at the heart of...

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  Customer relations and loyalty: what are the new CRM levers?

  Retailers are facing more restricted customer data, increased need for personalisation and customization plus rising costs of digital projects like SEO, customer acquisition and advertising. In 2022, the marketing departments of retailers, preparing for a world without third-party cookies, will have to make delicate decisions about investments to retain omnichannel customers and continue to win...

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  Inflation: How to optimise prices with data?

  Rising costs of raw materials, energy and transport are shaking up the value chain of retailers. With their specificities, the challenge is to maintain a triple logic of attractive offers, customer satisfaction and profitability. How can price increases be passed on in the current context? What are the tools and technological solutions in place to...

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  Social e-commerce, or the return of direct sales. How can retailers grow?

  Direct sales have always existed in retail, but the- digital version in the form of social e-commerce and live shopping is developing at great speed. This is driven by increased conversion rates of enquiry to sale via real shopping baskets. We have a re-humanisation of the e-commerce experience to ensure customer satisfaction via brand image...

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  Retail facing cyber risks

  The rise of telecommuting and online sales created opportunities for cybercriminals. How can retailers deal with different types of cyberattacks in 2022? What are the associated costs? Here is an overview of the cyber challenges and solutions in force and retailers’ best practices. .. Context. The rapid growth of online sales across Europe (up to 32...

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