A year of crisis: Retailers’ initiatives to cope with the purchasing power drop

A year after war in Ukraine, grocery retailers are facing a generalised range of cost inflation for energy and also products. What strategies must be adopted to face this unprecedented crisis of purchasing power, which is likely to last? Between price freezes, adaptation of sales offers and loyalty programs oriented towards purchasing power, what are the new commercial models emerging in the retail sector? How can they build consumer loyalty in this period of increased volatility?