How to decarbonise retail?

While the regulatory context has changed significantly over the past year (Fashion Act in the USA, AGEC law in France), the issue of fossil fuels combined with recent inflation (energy, raw materials) hit traditional players. Retailers are embarking on a necessary decarbonisation. Products and supply chains responsible for CO2 emissions are at the heart of the transformation. They must embrace an economy of use, in which repair and re-use is central. How to combine decarbonisation and value creation? What is the status of reconditioning and what are the next frontiers?

Through Sophie Baqué. Published on 13 June 2022 à 17h40 - Update on 14 November 2022 à 16h02


Although CSR issues have been on the agenda for some time, regulations have now caught up with retailers. Food, furniture, electronic products, fashion, luxury… all retail sectors are affected by restrictive legislations. We are moving from a traditional model based on low-cost energy and materials (which has made relocation and programmed obsolescence possible) to a new model: transparency of information to the consumer, extension of the life of products, rental offers, reconditioned products and lifetime guarantees. Does this innovative approach create or destroy value? In this “Essential” article, Mind Retail surveyed thirty managers to study how they approach this challenge. 


– 1993: Patagonia manufactures the first fleeces from recycled plastic bottles (one Synchilla fleece made it possible to recycle 25 2-litre PET bottles). This was the beginning of the circular economy, with the transformation of waste into textile. After 2 years of exclusive processes, this innovation entered the public domain.

– USA: In 2010, the California Supply Chain Transparency Act required brands to disclose efforts to eradicate slavery and human trafficking.

– France: The AGEC Law (Anti-Waste and Circular Economy) includes

o From 2021, an obligation to publish a “reparability index” over 5 product categories which include smartphones, laptops, TVs, lawnmowers and porthole washing machines. 

o From November 2022,…

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