Social e-commerce, or the return of direct sales. How can retailers grow?

Direct sales have always existed in retail, but the- digital version in the form of social e-commerce and live shopping is developing at great speed. This is driven by increased conversion rates of enquiry to sale via real shopping baskets. We have a re-humanisation of the e-commerce experience to ensure customer satisfaction via brand image and community building. While in Europe, the use of live shopping remains tiny compared to China, what is the real potential of social e-commerce according to product categories? Between assisted and live sales, which models are the most efficient? For which brands are these tools particularly suitable, and what is the highest profitability?

Through . Published on 11 March 2022 à 16h53 - Update on 14 October 2022 à 10h30
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