[exclu] Retail media. What are the rates in France?

Through . Published on 20 December 2021 à 10h23 - Update on 21 December 2021 à 17h35

In the U.S.A., the retail media market (including advertising investments on e-commerce sites) will pass US$30 billion in 2022. Amazon alone accounts for 75% of this market.

From US$16 billion in advertising revenue in 2020,…

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