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Expansion : “Brazil is not a market for amateurs”

Brazilians hold General elections in October, including for the office of President. Struck by a severe recession, is Brazil still an attractive market for retailers ?
Global Retail News gives you an expert’s point of view. Marcos Gouvea is a founder of G&S Group, a retail consulting firm and organizer of the Latam Retail Show in Sao Paulo, Brazil (28th-30th August).

Through . Published on 11 September 2018 à 10h40 - Update on 10 May 2019 à 16h56

GRN: Within the last two years several foreign retailers like Wal-Mart and Fnac have closed their Brazilian operations. Does this mean that Brazil is no longer attractive for foreign retailers ?
Brazil offers logistical challenges, bureaucracy and high taxes, but still remains an attractive market. The Brazilian population offers a market of 207.7 million people with an average age of 30. In addition, it is the 9th largest economy in the world. The economic crisis has scared away some foreign retailers, but it will not be permanent.
Many foreign companies are seeking new ways to remain operational. The Casino and Carrefour groups are launching new formats, channels, services and concepts. Starbucks switched to new management with the South Rock investment fund. With this change, it is very likely that the brands will resume growth in our market and the firm is due to open stores in the next few months.…

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