Fashion. How Western retailers invest the Middle East

Through . Published on 21 May 2019 à 11h41 - Update on 21 May 2019 à 11h41

The Swedish fashion retailer Monki (owned by H&M Group) is targeting young women aged from 15 to 25, describing style as a cross between Scandi chic and Asian street fashion. The firm will launch in the United Arab Emirates in June 2019,…