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Fashion retailers refine their strategy

Through . Published on 24 December 2016 à 16h21 - Update on 10 May 2019 à 18h06

For Etam Group (women’s fashion and lingerie, more than €1.3 billion in sales in 2015), the Chinese business model remains uncertain. Today, 30% of Etam’s revenue comes from China via 100 standalone stores of an average 600 sq.m plus 3,000 corners (about 90 sq.m) located in department stores.…

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