Fast fashion. From global to ultra localised ?

As every retailer is looking for levers to generate traffic amid fierce competition of new pure players selling directly to customers and advertising on social media, ultra-localised fashion is gaining momentum as an unprecedented phenomenon. Poland’s fashion retailer LPP (sales of €630 million in 2016), which opened its first British boutique under the Reserved brand (covering 3,200 sq.m GLA on Oxford Street,…