Accueil » Furniture & deco. What the ‘connected’ generation wants Furniture & deco. What the ‘connected’ generation wants Through . Published on 13 February 2019 à 17h20 - Update on 14 October 2022 à 10h41 Resources To win digitally-connected customers, retailers continue to adapt. If traditional companies have significantly changed their strategies, some new players like Casper, Wayfair and Made.com operate with completely different models. How can such different firms compete in a similar market? “I’ve already bought chairs, tables, rugs and mirrors online”, said Matthew, an Engineer (aged 40), a dad of 3 children in Boston. “However, I would never buy a sofa I didn’t sit on or be able to touch. Then again, returning a chair or sofa would be painful. You have to use a service lift. It’s not easy to manage”. Historically, the domestic furnishings and equipment sector has been slower than other verticals in embracing an omni-channel approach. Stores are based in suburbs with bulky items which are expensive to stock. Delivery is expensive. Customers are reluctant to buy big ticket products without physically testing items. For the Ikea Group, (as the world’s largest furniture retailer with annual of sales €38.8 billion in the last fiscal year),… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?