Accueil » G.R.N. posed key questions for Maxence Dislaire, C.E.O. of Improveeze G.R.N. posed key questions for Maxence Dislaire, C.E.O. of Improveeze Through . Published on 14 January 2020 à 14h56 - Update on 14 January 2020 à 14h56 Resources G.R.N: Improveeze has around 20 retail customers like King Jouets and Maxi Toys. What is your omnichannel vision? M.D.: I describe this as ‘phygital’, where omnichannel sales happen in a store. At Improveeze, our goal is to never say “no” to a customer. We do not want them to leave without buying what they were looking for.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Cashback: a successful sales option to relieve pressure on spending A year of crisis: Retailers' initiatives to cope with the purchasing power drop Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications [Analysis] Private label: What are the best practices of European retailers in 2023? How e-retail media technology companies are positioning themselves