Ghana. A new African retail opportunity

According to the latest Global Retail Development Index compiled by Kearney, Ghana has entered the “Top 10” of the world’s most attractive emerging markets for global retailers. With a population of 30.5 million and a retail market valued at US$24.4 billion in 2019, Ghanaian G.D.P. is expected to increase by 7.5% (after a +6,2%-uplift in 2018 according to the World Bank), AT Kearney considers Ghana as one of the most attractive market in Africa, despite a low income per capita and high levels of corruption. “Ghana is one of the most stable nations in sub-Saharan Africa,” said the study. As the country increases public and foreign investments, several retailers view Ghana as the next-to-go market.