GRDI: Top 10 most attractive countries for retailers
According to Kearney‘s Global Retail Development Index (GRDI), Africa will become the fastest growing market for retail. The study, which examines emerging markets, raises critical questions, particularly in times of Covid-19. Should international retailers consider entering new markets at this time? Should they expand in countries that can bring in profits, or at least reduce losses? How do they assess the potential of retail in countries still dominated by informal trade?